#Selkie runway show series

Well maybe this could be my skin, a way to find myself, and encourage other women to as well.

#Selkie runway show series

I thought about what would come next if it were a series - back to the ocean - a Selkie! She is a woman searching for her skin. It was so much grief at first! I felt that I too, had become sea foam. I felt as if I was a mermaid without a voice after Wildfox, like my identity had been pulled out of me. We were speaking about folklore, and I had always compared what was happening to me (and so many women) to Hans Christian Andersen's 'The Little Mermaid.' Young women are often tricked into giving up their voices, and often we can't escape the grip of the proverbial man. I had wanted to start a line again after losing Wildfox, but to start I needed A) the funds, and B) a name! I came up with Selkie on an evening walk with my boyfriend. How long has creating Selkie been on your mind, and what sparked the decision to make it a reality? I can't believe as a size 12 I can't shop my favorite brands. Size diversity and options for sizes is something that's always made me super angry. You pick and choose your battles I suppose! She pushes me to be as ethical as possible she's gonna kill me for using a poly jersey in my next collection. My mother is very outspoken and an environmentalist.

I partially needed to move on just to be able to finally be myself. At my last brand I had partners, one of them - a majority owner - was an older man. I've never been afraid of speaking my mind or getting involved. Read on below, and shop the new label online here.Ĭompared to Wildfox, Selkie is clearly more willing to get political and promote body positivity - what inspired you to create an unapologetic fashion brand? Here, we caught up with Gordon to learn more about what inspired her to create Selkie, how the brand has given her voice back as a designer, and more. Priced from $64 to $298 and available in sizes XS to XXXL (with plans to offer even more sizing options), the pastel-powered fall line is comprised of clever pieces made with Gen Z and millennials in mind (like this Dial Up Generation baby tee), statement making basics (like this Riots Not Diets cropped top) ruffle dresses in baby blue and dusty rose hues, and flowy dungarees that play with proportion. Inspired by the Hans Christian Andersen's classic tale ' The Little Mermaid' and named after the Scottish mythological sea creature, Selkie's debut collection shines a light on Gordon's romantic sense of style. 'I was always afraid of being me at Wildfox, as it was not about 'me,' it was about 'Wildfox',' the LA-based designer tells us.

While speaking her mind has always been second nature for Gordon, it was completely different story when it came to her previous company.

Meet Selkie, Gordon's new brand that isn't just Wildfox 2.0: It's a feminist label that hopes to help further the size inclusivity movement in the fashion industry and unapologetically address women's issues. Gordon left Wildfox in 2015 and has since spun her signature sherbet-infused aesthetic into campaigns for Planet Blue, Frankie's Bikinis, Quay Australia, and other stylish companies - but creating ethereal lookbooks wasn't enough for the insanely talented designer (who's also a photographer, illustrator, and set and prop designer, to name a few titles), and that's where her latest fashionable venture comes in. The cool creative director moved to LA to pursue a career in film along the way, she channeled her talents into fashion and wound up founding the brand in 2007. Los Angeles is a city built on dreams, a concept that Kimberley Gordon perfectly encapsulated in her incredibly successful whimsical label, Wildfox.